Located in the Fari Islands of the North Malé Atoll, Patina Maldives is the Capella Hotel Group’s first hotel under the Patina brand.

We oversaw the riotous return of the arts in this visual festival after two subdued years.

In this campaign, we speak to three profiles who went through specialised training to improve their skills or make a career change.

Editorial content creation for Your Workplace Community, CapitaLand’s tenant-focused website.

A chance today, a change tomorrow.

A Shentonista project for SG Stories Content Fund Season 2.

Challenging the stereotype that men are more financially-savvy.

Two campaigns showcased the parallels between fashion and art.

Changing mindsets about retirement planning.

Working with influencers and key opinion leaders, our campaign for PayPal showed how it was possible to do good while shopping.

Plentyfull Bakery & Deli is an eclectic bakery and deli counter for busy individuals looking to grab a taste of fresh, wholesome flavours.

As part of Volkswagen’s global brand reboot, UNIFORM was tasked to conceptualise and manage a campaign featuring different personalities to communicate the brand’s new direction.

One Pearl Bank is a development by CapitaLand, set to become the tallest residential building in Singapore’s Outram district when completed in 2023. UNIFORM provides content creation, content & brand strategy, and consultation services for One Pearl Bank.

We’ve all grown up alongside the National Symbols—but have we ever paused to consider what they really mean to each of us? This project commemorates the 60th anniversary of our National Symbols, alongside stories of people who are penning their Singapore story in their own ways.

With the tagline ‘printing happiness’, Minor Miracles’ campaign shoot was a riot of colours and patterns.

For our project with FRANK by OCBC, we’ve reached out to nine individuals to speak about how they’ve defined success in their own way, while still working towards the goals in their bucket list—essentially, how they’ve turned a quarter-life crisis into quarter-life confidence.

From curating products by Asian designers to creating their own, the motivation behind Starchie has always been the same—to connect people with good design. With the launch of its inaugural collection, Starchie offers a different way of thinking: one that believes your furniture can—and should—grow with you through life.

Part of the Far East Hospitality group, Oasia is a collection of four properties in Singapore and Malaysia. The chain has made wellness part of its key offering, through a number of features and practices all centred around its three pillars of ‘Refresh, Refuel, Recharge’.

Freedom Yoga is an oasis in the middle of the Central Business District, providing respite from the busyness of working life. Created as a home away from home, Freedom Yoga is a place and community that encourages authenticity and inclusiveness.

Dr. Jerry Tan is Singapore’s leading eye surgeon; we worked on digital content creation for the brand to help it reach out to a younger audience.

In celebration of Oasia Hotel Novena and Oasia Residence, Singapore’s birthdays, UNIFORM created a campaign focused around how to Journey Well through life from our friends who manage to balance passion with professional commitments, by making time to Refresh, Refuel, and Recharge.

Released on National Day 2018, our first foray into product design was a true-blue tribute to the red and white, an homage to the unsung heroes of our present progress, and our way of bringing a touch of comfort and remembrance into our daily lives.

We all strive to make the most of every day, but some of us actually manage to do so—balancing day jobs with passion projects; commitments to family and community, all while staying practical, comfortable, and stylish. In this project for UNIQLO, we featured four individuals who exemplify that spirit of always being ready and set to go.

In celebration of Oasia Hotel Novena and Oasia Residence Singapore’s birthdays, we learned how to Journey Well through life from our friends who manage to balance passion with professional commitments, by making time to Refresh, Refuel, and Recharge.

UNIFORM was engaged by American Express Singapore for a branding and marketing campaign for the American Express Platinum Credit Card, producing an all-rounded campaign for the year involving some of American Express’ partnering merchants.

For Hush Puppies’ 60th anniversary, UNIFORM was invited to participate in a special project in collaboration with Division Communications and Save Our Street Dogs Singapore (SOSD).

FRANK is the youth arm of OCBC Bank, providing a suite of services including credit cards, investment and insurance products targeted at consumers below 30.

A hero can have many looks, but it certainly takes someone with bravado to be able to boldly change his look, or wear a look that’s uniquely, distinctly his.

An initiative by Rainbow Centre, Seeds Cafe is a space dedicated to providing skills training for the school’s students.

D/SINI is an outdoor visual arts festival that will run at Gillman Barracks from 26th January till 30th September 2018, featuring programmes, outdoor sculptures and murals by homegrown, regional and international artists.

SILO is a collection of private offices by introverts, for introverts — a place to be peaceful, purposeful and productive.

With roots in Japan dating back to the 1800s, Chikuyotei provides the best of Japanese tradition and heritage, matched by quality produce and delicately balanced flavours.

Located in the heart of Marina Bay with easy access to world-class shopping, Suntec Singapore International Convention and Exhibition Centre and the Central Business District, Pan Pacific Singapore offers 790 contemporary rooms and suites that are ideal for business or leisure.

By creating diverse, innovative, and exciting environments, LAANK aims to redefine the way that people live in and interact with different spaces.

Kilo Lounge is whatever you want to make of it, and for many people, it is home; a place where people can escape from everyday life.

UNIFORM invited and hosted members from the media on 6th June 2017 at the National Gallery Singapore, Gallery & Co. for the preview of the latter’s extensive range of merchandise alongside a Kusama-inspired menu.

We all know who they are—that special breed of people who seem to be able to do it all, and who excel at all they do. These are the people who embody the qualities of: unconstrained, undefinable, and untaggable.

The UOB One Account x Shentonista campaign celebrated everyone who’s putting in their utmost; and at the same time. provided an insight into what working hard means to different people.

The team at Shentonista is both excited and humbled to be able to present Changinista: a collaboration with Changi Airport featuring the tales and travels of nine jet-setting individuals.

Known for its well-crafted, playful drinks, The Library is a cocktail bar modelled in a speakeasy fashion located in Keong Saik.

The Market Grill is located in the heart of the CBD, and prides itself on its fresh produce from all over world.

UNIFORM invited and hosted members from the media, as well as invited guests, at the official relaunch of The Library on the 29th of November 2016.

UNIFORM invited and hosted members from the media at the official opening of SPRMRKT Daily and SPRMRKT Kitchen & Bar on the 31st of August 2016.

SPRMRKT brings together food, retail, and art, showcasing some of the finest local and international produce, products, and artwork in the new SPRMRKT Daily and SPRMRKT Kitchen & Bar outlets in STPI.

UNIFORM invited and hosted various creatives and tastemakers at the grand reopening of Audemars Piguet’s flagship boutique.

In this collaboration with Heineken, we feature 10 personalities who believe in drinking within your limits for our first night-time campaign.

UNIFORM was engaged as the PR agency for Nosh and hosted the media for a tasting session for Noshery, an all-day dining café and a weekend brunch spot that hopes to offer diners an escape from the hustle and bustle of life.

The latest member of Nosh’s family of spaces, Noshery is a café by day, bar by night that focuses on delivering a solid, wholesome, weekday lunch, artisanal coffee and a decadent brunch.

UNIFORM was engaged as the PR agency for Camp Kilo and hosted the press for a tasting session, and co-organised and hosted the official launch party.

Camp Kilo is a roast joint with some of the tastiest, heartiest meats in town, but it’s also an escape from the everyday. Open, outdoor seating brings diners close to the serene nature of Kallang’s riverside, making for a perfect slow weekend.

We celebrated man’s best friend and our furry companions with a special #Shentonista series, in support of Save Our Street Dogs Singapore.

For our second collaboration with Club 21, we featured five personalities in Paul Smith’s Spring/Summer 2016 collection, of which their ‘A Suit To Travel In’ collection was a special highlight.

UNIFORM was engaged as the PR agency for Kilo Lounge and hosted the press and media for a tasting session in the ultimate living room for conversations with good company over gourmet cocktails and creative bites.

In this collaboration with Dr. Martens, we photographed four families, with one or two young children, each showing how you’re never too young or old for a pair of Dr. Martens.

Kite is a restaurant to share a favourite past time with people. UNIFORM undertook the art direction and photography of Kite’s food, drinks, and interior, as well as the profiles of the key members of the team.

Grain Traders is more than your typical, casual, lunch-time joint: it believes in slow food, real fast, and in feeding people right.

UNIFORM was engaged as the PR agency for Grain Traders and hosted the press and media for a tasting session at the diner which dishes out slow food, real fast, and believes in feeding people right.

Kilo is your home away from home, with hearty food, soulful music, warm conversations, and a place for unforgettable occasions.

UNIFORM was tasked to create content for Luxe Singapore, the first overseas venture for the Luxe Group.

UNIFORM was engaged as the PR agency for the launch and promotion of Foreign Policy Design Group’s Brand Guide: Singapore Edition.

Luxe Singapore is the Luxe group’s first ever overseas branch, and brings the quintessential Sydney dining experience to our sunny shores.

A three-part project that we ran with Browhaus to find their next face.

In this collaboration between Fred Perry, we visit four local creatives in their workplaces to find out more about how they live, play, and work — all in true Fred Perry style.

Mad Nest was conceived out of a desire to bring good food and art together at affordable prices. ‘Mad’ stands for Make A Difference, while ‘Nest’ symbolises a cosy, protective, and comfortable dwelling — something the place seeks to be for its customers.

In this collaboration between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.

To launch their new series of waterproof bi-liners, Browhaus worked with UNIFORM and The Boy Who Cried Action to produce a behind-the-scenes video of their latest campaign.

For the DR. MARTENS x SHENTONISTA campaign, we featured eight personalities and their Dr. Martens, their work, their lives, and what they stand for.

The campaign for UOB Cards in collaboration with Anna Sui tied in with the festive season, and was also a bid to honour our roots in preparation for SG50. We photographed and interviewed personalities across Singapore’s entertainment, fashion, and F&B industries.

UNIFORM was involved in the PR of Club Monaco’s SS13, FW13, and SS15 collections, and its store at Marina Bay Sands.

UNIFORM worked with The Boy Who Cried Action to produce a marketing teaser video for The Working Capitol.

In conjunction with The Business Times’ digital and print revamp, SHENTONISTA hit the streets with models dressed in Ermenegildo Zegna for an informative on-the-ground campaign.

Club 21 is a local luxury multi-label retailer, established in 1972. SHENTONISTA collaborated with Club 21 to usher in the recent opening of several flagship stores at the exclusive Shoppes at Marina Bay Sands.

Opened in March 2015, The Working Capitol is a community workspace redefined. UNIFORM provided all-round brand consultation and was engaged as the PR agency for The Working Capitol.

Conceived in 2014, K.BLU Swim is a line of fashionable women’s swimwear crafted from high-quality fabrics and governed by an Asian design philosophy.

Featuring UNIFORM’s signature double striped logo — a nod to military uniforms — our brand collaterals include namecards, letterheads, and envelopes.

As part of the Movember Singapore campaign, UNIFORM worked with The Boy Who Cried Action to produce a three-part video guide by We Need A Hero.

N.Tyler is a local label that combines the attention to detail of bespoke clothing with the ease of ready-to-wear.

Crocodile International, established in 1947, is one of the most established fashion and lifestyle brands in Singapore.

SHENTONISTA worked with international multi-label high-street fashion store specialty store Common Thread Singapore to produce three seasonal campaigns.

UNIFORM provided styling and art direction for three of K.BLU Swim’s seasonal campaign videos.

We worked with Common Thread, an international multi-label high-street fashion store in Singapore, to produce two seasonal campaign videos.

In conjunction with SHENTONISTA’s 2013 campaign for We Need A Hero, UNIFORM worked with The Boy Who Cried Action to produce a behind-the-scenes video.

In a tie-up with Lomography Singapore, SHENTONISTA was invited to reimagine a pair of Urbanears headphones.

In collaboration with local online retailer, YESAH, SHENTONISTA ran an on-the-ground and digital campaign to raise awareness for their newest line of Yes Totes bags, and documented the process in a video.

UNIFORM directed the brand revamp for Crocodile International, one of the most established fashion and lifestyle brands in Singapore, and documented the process in this video.

Engaged by Gramercy Art Gallery to create an installation with the works of Domingo Zapata, UNIFORM handled the space layout and art direction of this exhibition.

Commissioned by Style magazine and Style:MEN, and a collaboration with The Boy Who Cried Action, ‘Ebb & Flow’ is a short film that embodies an expression of time, as inspired by Tudor’s Chronograph Heritage Blue.

In collaboration with Martin Yeoh from MLC Productions, UNIFORM was commissioned to create “Blackheart” for Singapore’s first fashion film festival.

A lookbook video conceived for our personal reel, Switch is fast-paced, energetic, and aptly captures the pulse of fashion.

Remember is a mock fashion campaign video, crafted around a protagonist and a plain t-shirt. Toying with the ideas of identity, insecurity, love and loss, the simple video uses a basic article of clothing to amplify these themes.

A full time musician, Charlie Lim was introduced to us by his record label manager with the intention of a little image overhaul.

Selected by Dr. Martens Singapore, UNIFORM’s Darren Lee was tasked to style a visual merchandising box at Zouk for the Individual Style, United Spirit event, which looks to capture the true essence and spirit of the people who wear their iconic shoes.

Organized by RCGNTN and Syndicate, UNIFORM was invited to take part in ‘Make Local Your Focal’ — a cultural bonanza featuring a lineup of local artists, musicians, and all-round creative stalwarts.

Dedicated to chronicling the people, faces, and style at Shenton Way (Singapore), SHENTONISTA was conceived to document and survey our immediate landscape. Featuring the executive and corporate pool in Singapore’s business district, it hopes to dispel the myth that office-goers, and Singaporeans at large, have no style.

UNIFORM was engaged to organize and plan several events for K.BLU Swim, and invited and hosted members of the press, as well as influencers, in viewing the collections.

W.E. is founded by veteran local designer Alfie Leong, who has made it his mission to mentor and help young, emerging designers. UNIFORM was engaged as the PR agency for W.E. for three consecutive seasons.

Toby is a handmade plushie created for ‘Sew Searching’, a toy exhibition jointly organized by COOKIE CUTTER & DO NOT DESIGN.

UNIFORM was tasked to create content and manage K.BLU Swim’s digital and social platforms.

Steeped in simplicity and elegance, we wanted to convey Joel’s pared-down sensibilities with clean, utilitarian elements.

This multi-faceted collaboration brought together the good folks at kizuki+LIM and pact+LIM, who give new life and character to people’s tresses, and the inimitable Fred Perry brand, with its smart, spiffy apparel that imbues a certain British flair to its wearers.

UNIFORM was in charge of N.TYLER’s social media platforms and created original content for the website.

Mad Nest hosted friends from the media for a warm, cosy private tasting session.

UNIFORM was commissioned to direct three L’Oreal Beauty Tutorials for Valentine’s Day, which captures some easy tips and tricks for the everyday woman.

In this tie up between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.

UNIFORM was involved in conceptualizing, curating, and strategizing CLUB MONACO’s Tastemaker Campaign for audiences in Singapore.

In collaboration with local online retailer, YESAH, SHENTONISTA ran an on-the-ground and digital campaign to raise awareness about their newest line of Yes Totes bags.

Laark is an online retailer that seeks to provide fashion-savvy and design-conscious individuals with stylish, comfortable, and affordable wardrobe options.

Working with Crocodile International, we managed the brand’s social media channels and created content for the website for three seasons.

Produced for a commercial real estate and property group, this 30-second cinema spot is a fully animated ad that communicates the pride of investing with the Castlewood Group.

UNIFORM was engaged by Apivita to craft EDMs and banners for their digital campaign that was run across key online platforms.

A growing Hong Kong menswear label that seeks to express the beauty of intelligent design.

RUBIK was started as a research and collaborative think-tank, and it was venturing into building and property development when it engaged UNIFORM.