To celebrate the 60th anniversary of the unveiling of our National Symbols, five homegrown labels—David’s Daughter, Lully Selb, Pew Pew Patches, Supermama and Temasek Clothings—have reimagined the significance of familiar Singaporean values through a newly released line of collectibles. We explored the values and meaning behind each of these symbols—the National Crest, National Anthem, and National Flag—by speaking to four individuals from different backgrounds and walks of life, but who, in their own ways, are penning their Singapore story: through determination, grit and the unwavering desire to pave their own path through it all.

SHENTONISTA Project and UNIFORM Production
For 1959 (by the Ministry of Community, Culture & Youth)
See all posts from the collaboration here.

December 2019

CAMPAIGN IMAGES