We Are
A content & communications studio, we craft bespoke brand stories and tailor unique identities.
Our Design Process
-
Discover
This phase involves heavy and extensive research, including in-depth interviews conducted with the client and relevant parties.
-
Distill
At this stage, we filter the information collected, and garner relevant insights.
-
Ideate
Here, the information that was garnered and distilled is expanded upon with ideas.
-
Draft
Based on the ideas generated, a creative brief is now drafted for the client, with multiple options provided.
-
Craft
Here, the execution of the proposal occurs. Along the way, the client is informed of the progress, with changes and alterations shared and discussed.
-
Measure & Refine
Like any good seamstress or tailor, fine tuning is always done to ensure that the fit is right, ensuring the best result for the client.
Our Services
Like all good suit makers, we understand our clients’ background and ascertain their needs before embarking on creation.
In general, our services include:
-
Brand & Content Strategy
We believe in crafting unique stories that stay true to a brand’s values and resonate with people.
Our key considerations are filling the gaps of the marketplace and understanding shifting wants and needs—this involves delving deep into research and garnering the relevant insights to solve problems. -
Content Creation
In a time where information is plentiful and everyone is empowered to create, the relevancy of content is challenged.
We focus on content marketing, both physical and digital. From on-the-ground and digital campaigns, to social media content and management, we adopt different approaches to tell our client’s story. Some of our services include photography, videography, copywriting, and marketing campaigns. -
Public Relations & Events
An integral part of any brand, public relations enables our messages to be communicated across different platforms to reach our target audiences. We hope to bridge the gap between traditional and new media.
We believe in relationships that are genuine, sincere and open, built over time and trust, and that PR should go hand-in-hand with brand strategy.
We also organise and host events, some of which include fashion previews, exhibition launches, food tastings, and workshops.
Selected Work
-
PATINA MALDIVES
Located in the Fari Islands of the North Malé Atoll, Patina Maldives is the Capella Hotel Group’s first hotel under the Patina brand.
-
SINGAPORE ART WEEK 2023
We oversaw the riotous return of the arts in this visual festival after two subdued years.
-
MINISTRY OF MANPOWER x SHENTONISTA
In this campaign, we speak to three profiles who went through specialised training to improve their skills or make a career change.
-
CAPITALAND
Editorial content creation for Your Workplace Community, CapitaLand’s tenant-focused website.
Have a project in mind?
Get in touch if we can be of service.