For four consecutive seasons, UNIFORM was engaged to handle the PR and communications for what started as a retail pop-up store that features a collective of some of the best local and regional designers. Workshop Element (W.E.) is founded by veteran local designer Alfie Leong, who has made it his mission to mentor and help young, emerging designers. We were glad to support a cause we believed in — the championing of homegrown talent, across all age groups.

In the latest instalment in September 2015, W.E.+, Alfie presented four brands — Revolte, Atelier LLYR, Happy Socks, and his own revamped label, bsym, at Suntec City in a more permanent retail space.

UNIFORM was tasked with crafting the press release, communicating with the labels and designers, disseminating invites, consulting on the launch events, as well as maintaining relations with the press throughout.

For more information, visit W.E.’s Facebook page here.