Our campaign for UOB Cards in collaboration with Anna Sui tied in with the festive season, and was also a bid to honour our roots in preparation for SG50. We photographed and interviewed personalities across Singapore’s entertainment, fashion, and F&B industries, and asked them a little about what they love about Singapore. We featured an exclusive tote bag, designed by Anna Sui specially for SG50 — inspired by our national flower, the Vanda Miss Joaquim orchid, the Singapore pride is brought to life as a motif on the bag, in true Anna Sui style. SHENTONISTA was involved in the planning, organization, production, styling, photography, and content creation of this campaign.

A SHENTONISTA Project and UNIFORM Production
For UOB Cards
In collaboration with Anna Sui
Featuring Melody & Brad, Viola, Celeste, Rachel, Peggy, Benjamin & Narelle, Patricia, Tracy, and Rebecca.
See all posts from the collaboration here.