RUBIK was started as a research and collaborative think-tank, and it was venturing into building and property development when it engaged UNIFORM.

One of the key considerations was to retain the company’s rigor of thought, while still expressing relevance in its new business direction.

The concept of rubik cubes and building blocks was used to maintain a sense of open-endedness and continual growth, as the company wanted to have the versatility to move into other softer, design-based realms in the future, like architecture and interior design.