Plentyfull Bakery & Deli is an eclectic bakery and deli counter for busy individuals looking to grab a taste of fresh, wholesome flavours. They serve a selection of real foods inspired by quality produce from diverse sources.
UNIFORM provides original content for Plentyfull’s digital and social platforms through photography and copywriting, as well as the management of their Instagram and Facebook pages.
www.plentyfulldeli.com
www.instagram.com/plentyfulldeli
www.facebook.com/plentyfulldeli
2020–2021
DIGITAL ARTWORK
As Covid-19 prevented us from initially heading down to the deli to photograph food images, we created a series of collages to communicate Plentyfull Bakery & Deli’s (PB&D) offerings in a fun and unexpected manner.
SOCIAL MEDIA CAMPAIGN
The #PlentyMoreStories campaign featured well-loved recipes from the PB&D team, and called for a public vote. The winning recipe—Chef Victor’s authentic Penang Assam Laksa—was brought to life for a series of pop-up nights at PB&D. UNIFORM conceptualised the campaign, and illustrated and designed the artwork for the series.
