Mad Nest was conceived out of a desire to bring good food and art together at affordable prices. ‘Mad’ stands for Make A Difference, while ‘Nest’ symbolises a cosy, protective, and comfortable dwelling — something the place seeks to be for its customers.

UNIFORM was involved, from start to end, in the conceptualisation of Mad Nest. Apart from designing the website, creating the brand and dining collaterals, styling the food and interiors and photographing them, we also had a hand in ideating the space — the interiors, fixtures, and even the installation piece that marks the entrance. We played a part in conceptualising and executing the art exhibitions that went in the Nest as well.

For more information about Mad Nest, visit the website here.

August 2012—January 2015

The Mad Nest menu, dining collaterals, and branding were kept simple and natural, keeping in mind the venue’s double duty as a gallery space, and also serving as a blank canvas of sorts and the frame to the dishes to be served.

The second exhibition at Mad Nest, I Love You So Mutt, is an exhibition dedicated to the love of dogs. Helmed and created by local artist, dog-lover and shelter-volunteer, Adeline Tan (Mighty Yellow), it features over 20 whimsically-drawn portraits of various dogs. Captured in their myriad of forms and expressions, these wonderful pieces were all up for sale, with profits going to Gentle Paws, a privately-run pet shelter dedicated to rescuing strays and abandoned pets, providing for their care and overall well-being. The public could also place bids to have their own dogs drawn by Adeline.

For more images from the exhibition, visit here. For a closer look at all the artwork from the exhibition, visit here.

Our third exhibition saw fashion streetstyle photographers and illustrators collaborating to create colourful, mixed media works that gave new meaning to the realms of fashion, art, and photography. The Unusual Suspects’ exhibitors included photographers from SHENTONISTA, LILREDDOTFOLKS, and STREETPEEK, among others, while illustrators included MESSYMSXI, Sokkuan Tye,and Arlene Rieneke (FADED CRIMSON). We also encouraged guests and visitors to get creative during their visit and design their own posters for the exhibition, and then ran a mini-competition with the entries that we received.

For more images from the exhibition, visit here; to see all the artwork from the exhibition, visit here.

Our fourth installment of exhibitions at Mad Nest saw a mix of local online retailers come together to display their wares. Meant to create a physical space for designers that mostly retailed online, the Treats Of The Trades exhibition served as a showcase of sorts for the public to get close to items that would have otherwise only been available on screen. Keeping in mind considerations such as space, ease of service, and customer experience, UNIFORM opted for a display with 3D frames and wooden poles. Items on show spanned the realms of fashion, lifestyle, craft, and music, and the exhibition closed with a flea market that saw local designers such as Crawford & Sons, AMEN Label, Uyii, wheniwasfour, and Panayo selling their products.

For more images of the exhibition, visit here and here.

The #EatDrinkArt exhibition coincided with Mad Nest’s 2^nd year anniversary, and was as much a celebration of emerging local artists as it was a celebration for the Nest. 14 creatives were tasked with incorporating ingredients and spices from Mad Nest’s menu into their art pieces, which spanned a range of techniques such as embroidery, watercolouring, food stamping, digital pattern making, and fabric manipulation, among others.

The exhibition closed in a one-day only workshop, in which 6 of the artists conducted classes that taught students, including youths from The Little Arts Academy, the very skills that were used to create their artworks for the exhibition. Local online retailer Naiise also joined us in setting up a pop-up store for the occasion, featuring works by homegrown talents. 11 of the artists also came together to create a one-off Be Your Own Hero artist book, using the same techniques for their art pieces. Proceeds from the sale of the artwork and the book went to The Little Arts Academy, under The Business Times Budding Artist Fund.

For more images from the exhibition, visit here and here. For a closer look at the artist book, visit here.

The What She Gave To Me exhibition at Mad Nest brought together florists and photographers for an intimate showcase of the things we learn and receive from nature, in the spirit of giving back. Six local florists — Poppy Flora Studio, The Flower Library, Wanderfloral, Triceratops, Floral Magic, and Fleurapy — were tasked to create exclusive flower pieces, which were then styled and photographed by nine aspiring, young photographers. To conclude the exhibition, three of our featured florists and our partner, G.R.E.E.N.S., held a series of floral arrangement workshops. All proceeds from the sales of microgreen jars sponsored by G.R.E.E.N.S. and  10% of the workshop proceeds went to the Nature Society (Singapore).

For more information and images about the exhibition, visit here and here.

UNIFORM was tasked with handling Mad Nest’s social media pages, including Facebook, Instagram, and Twitter. We ran competitions across these platforms over the course of the exhibitions in a bid to engage with a wider audience and to draw traffic to Mad Nest and the exhibition. For example, the #WhatSheGaveToMe contest, in conjunction with the exhibition, invited the public to submit photos of nature and to tell us what nature personally means to them. Five winners were announced over the course of the exhibition, each walking away with a dining voucher.