Laark is an online retailer that seeks to provide fashion-savvy and design-conscious individuals with stylish, comfortable, and affordable wardrobe options. It believes in discernment and the capacity for expression through clothes. Eschewing the commonplace and heavily mass-produced, Laark is an ideal meeting point of the conceptual and accessible. It hopes to give individuals a sense of attainability, while still providing unique individual expression. The campaign visuals for the debut collection capture the fluidity of the outfits in quiet solitude, juxtaposed with movement.

UNIFORM was involved in the conceptualization of the brand, campaign, lookbook, press release, collection strategy, as well as web layout and design.

For more information, visit Laark’s website and Facebook page, here and here respectively.