K.BLU Swim is a line of fashionable women’s swimwear crafted from high-quality fabrics and governed by an Asian design philosophy. Founder and creative director Lyn Rosmarin of K.BLU launched the brand in 2014 after realising there was a dearth of smaller-sized, fashionable swimwear that better fit petite Asian frames. UNIFORM worked with K.BLU Swim right from the beginning to craft a brand identity and also handled the PR for the brand.

For more information on K.BLU Swim, visit the website here.

K.BLU Swim joined in W Singapore’s 2nd anniversary celebrations on Sunday, the 19th of October. The party started early in the afternoon, and culminated in a scene-stealing K.BLU runway show and performances by international acts. K.BLU also set up an exclusive pop-up booth for the day, and guests could shop the looks they saw on the runway.

In conjunction with National Day, K.BLU Swim held a one-day only pop-up at Tanjong Beach Club. It was a day of sun, sand, sea, and swimwear.

K.BLU welcomed members of the press and media for an intimate showing of its second collection for Resort 2014. In the spirit of the campaign shoot, guests were invited to come away with K.BLU as our founder and director Lyn Rosmarin introduced the Le Grande Bleu and Gems Ashore collections, which draw inspiration from the hues of the sea and the humble seashell, respectively. UNIFORM was tasked with the organization, planning, invitation and hosting of the event.

Celebrating the launch of K.BLU Swim’s Spring/Summer 2014 debut season, a casual and intimate affair was held at the newly-opened K.BLU Swim Showroom. UNIFORM was engaged to organize and plan the event, and invited and hosted members of the press as the collections — Azure Sky and Precious Porcelain — were introduced.