K.BLU Swim’s Sleek Sprinter capsule collection captures a sportier, more functional feel. Featuring greater coverage and protection from the sun, the collection presents a shift towards a more practical aesthetic for the woman who wants the most out of her swimwear. Shot on Lazarus Island, the video portrays an easygoing elegance to the swimwear.

Styling and Art Direction by UNIFORM

With The Boy Who Cried Action

For K.BLU Swim

A follow up to its successful first season, K.BLU’s Resort 2014 season similarly had two distinct collections: Le Grande Bleu and Gems Ashore. Shot on a yacht out at sea, the campaign invites the viewer to come away with K.BLU, and reflects the season’s inspirations: the wide expanse and boundlessness of the deep sea, and the mystery of the humble seashell.

Styling and Art Direction: UNIFORM

Videography: The Boy Who Cried Action

For K.BLU Swim

The debut season of K.BLU entails two collections: Precious Porcelain, and Azure Sky. Taking its cue from oriental Chinese porcelain and the rich hues of the sea, the collections’ East meets West inspiration was recaptured in the campaign.

Styling and Art Direction: UNIFORM

Videography: The Boy Who Cried Action

For K.BLU Swim