In this collaboration with Heineken, we featured 10 personalities who believe in drinking within your limits, and who show us how it’s possible to have fun without losing our heads. A first for Shentonista, the campaign was shot entirely in night-time, as we went around the streets searching for candidates and finding out more about how they enjoy a night out drinking responsibility, and in moderation.

In addition to content creation, Shentonista also helped to promote Heineken’s #ModerateDrinkersWanted giveaway contest, where participants were encouraged to share tips about enjoying a good night out while drinking responsibly through Instagram.

A SHENTONISTA Project and UNIFORM Production
For Heineken
Featuring Glenn, Si Pei, Pearlyn, Pierre, Adeline, Lisi, Everest, Isabella, Beno, and Jennifer.
See all posts from the collaboration here.