Freedom Yoga is an oasis in the middle of the Central Business District, providing respite from the busyness of working life. Created as a home away from home, Freedom Yoga is a place and community that encourages authenticity and inclusiveness. We believe that yoga is for everybody, and it is through this mantra that we aim to cultivate a healing and supportive environment where anyone of any level can come, practice freely, and find release.
UNIFORM provided original content for all of Freedom Yoga’s digital and social platforms through photography and copywriting, as well as the management of their Instagram and Facebook pages.
To find out more about Freedom Yoga, visit its Facebook here and Instagram here.
Engagement #1: February 2017 – February 2018
Consultation: March 2018 – September 2018
Engagement #2: October 2018 – December 2018
Campaigns: 2019
SOCIAL MEDIA CAMPAIGN: #FALLINGISFREEDOM
At Freedom Yoga, there is room for everyone to learn, with the belief that practice makes perfect. Our #FallingIsFreedom campaign with both yoga instructors and students celebrates the hard work, falls, pain, and laughter that is involved in every learning journey.
SOCIAL MEDIA CAMPAIGN: #BEWITHFREEDOM
Ahead of the official launch of Freedom Yoga’s second studio in Holland Village in October 2017, UNIFORM produced a series of videos as part of a social media campaign. Featuring Freedom Yoga’s instructors practicing yoga outdoors in a variety of locations, the campaign showed audiences how they could #BeWithFreedom at all times of day, in any situation.
The videos from the series can be viewed here.
SOCIAL MEDIA CAMPAIGN: #IAMFREEDOMYOGA
In the lead-up to the opening of Freedom Yoga’s third studio on Amoy Street, the #iAMfreedOmYoga campaign aimed to show how yoga, and Freedom, could be part of daily life, more than a once- or twice-weekly practice. In line with Freedom Yoga’s philosophy of building community wherever they are, UNIFORM wanted to showcase often-overlooked areas of the CBD.
SOCIAL MEDIA CAMPAIGN: #ADOPTIONISFREEDOM
TEASER VIDEOS
A celebration of Freedom Yoga’s 3rd birthday and the return of Block Party also came with a good cause: a dog adoption drive from Uncle Khoe’s K9 and Mutts & Mittens. We created a series of teaser videos and images to lead up to Block Party 2019, centred around the message: “Everyone deserves a home.”
CAMPAIGN IMAGES
SOCIAL MEDIA CAMPAIGN — #ASEASONOFFREEDOM 2019
Freedom Yoga’s Christmas challenge returned in 2019, featuring a festive take on TikTok. The campaign invited anyone and everyone to choreograph their own moves to some favourite tunes of the season, with the winner walking away with a 2D1N staycation.
INTERIOR PHOTOGRAPHY
PROFILE PHOTOGRAPHY
MEDIA LAUNCH — HOLLAND VILLAGE
We marked the official opening of Freedom Yoga’s second home in Holland Village on 4th October 2017, welcoming guests from the media as well as some friends to experience Freedom. Here, they tried out two different classes: the first, combining yoga with dance, and the second, a Yin class that promoted mindfulness amid deep stretching. After class, everyone refuelled with a sweet treat from Project Açaí next door, and everyone went away with a little bit of freedom in a take-home kit.
View more photos from the night here.
Influencer Event
UNIFORM invited and hosted social media influencers on 17th May 2017 in the Freedom Yoga space, where we photographed them in some of their favourite yoga poses.
MEDIA LAUNCH — AMOY STREET
For the launch of Freedom Yoga’s third studio on Amoy Street, UNIFORM invited and hosted influencers as well as members of the press for an evening of freedom. After a reinvigorating Freedom Flow class, everyone mingled over a wholesome bite from Grain Traders.
View more images from the event here.
