This multi-faceted collaboration brought together the good folks at kizuki+LIM and pact+LIM, who give new life and character to people’s tresses, and the inimitable Fred Perry brand, with its smart, spiffy apparel that imbues a certain British flair to its wearers. Part of Fred Perry’s 105th birthday celebrations, SHENTONISTA brought the campaign back to the streets — the back lanes of Jalan Besar, to be precise. SHENTONISTA was in charge of the styling, photography, art direction, and content creation of the campaign.

A SHENTONISTA Project and UNIFORM Production 
For Fred Perry Singapore
Featuring E.C., Koji, Noriko, Akiyo, So, Yoko, and Misa.
Wardrobe by Fred Perry
See all posts from the collaboration here.

SHENTONISTA-Fred_Perry-105th-Kizuki-SHENTONISTA-12052014-120514-UNIFORM

 


FREDPERRY_SHENTONISTA

BEHIND-THE-SCENES

SHENTONISTAxFred_Perry_BTS-2014-UNIFORM