Crocodile International, established in 1947, is one of the most established fashion and lifestyle brands in Singapore. UNIFORM worked with Crocodile to develop a new visual direction for the brand and helmed its revamp in Spring/Summer 2012, and further worked with the brand for Spring/Summer 2013 and 2014.

Our work encompassed crafting a minimal, yet youthful aesthetic that was applied to the brand’s campaign and lookbook visuals, catalogues, and website.

We also managed the brand’s social media channels and created content for the website.

For more information, visit Crocodile’s website here.

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SPRING/SUMMER 2014 CAMPAIGN

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Spring/Summer 2014

After two successful seasons (Spring/Summer 2012 & 2013), UNIFORM was engaged for the third time. This time around, we stripped the brand down to the bare basics for a raw and unadulterated appeal.

UNIFORM directed and crafted all campaign visuals for the brand’s advertising campaign images to be used in and around stores, on billboards and print ads.

SPRING/SUMMER 2014 LOOKBOOK

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WEBSITE

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Website Journal/Blog— Content Creation and Management

SPRING/SUMMER 2013 CAMPAIGN

Spring/Summer 2013

After a successful first campaign, UNIFORM was engaged for a second season. We wanted to push the visuals of the campaign and lookbook, and play up the tactility of the physical catalogues.

The campaign developed for the Spring/Summer 2013 collection was titled “Contrast & Movement”, and reflects the brand gaining traction and progressing. The visuals take on a lightness and buoyancy reminiscent of Spring, while at the same time, signalling the brand’s optimism for the future.

UNIFORM directed and crafted all campaign visuals for the brand’s advertising campaign images to be used in and around stores, on billboards and print ads.

SPRING/SUMMER 2013 LOOKBOOK

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WEBSITE

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Website Journal/Blog— Content Creation and Management

SPRING/SUMMER 2012 CAMPAIGN

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Spring/ Summer 2012

The campaign developed for the Spring/Summer 2012 collection was titled “Transition”, which encapsulated where the brand was, and the start of their new journey.

UNIFORM directed and crafted all campaign visuals for the brand’s advertising campaign images to be used in and around stores, on billboards and print ads.