We Need A Hero (WNAH) is a cosy mens grooming parlour nestled in a corner of the Tiong Bahru estate. In this collaboration between WNAH and SHENTONISTA, we visited five everyday men at their workplaces and shot them while they were at work. They were then given a “hero’s” makeover, where they were groomed, styled, and shot along Tiong Bahru. This campaign aimed to shed light on professions that are not so commonly understood and appreciated in Singapore.

A SHENTONISTA Project and UNIFORM Production
For We Need A Hero
Featuring Lin Jia Ming, Rooban, Shuk, Htung Aung and Yamaguchi.
Grooming by We Need A Hero
Wardrobe by Fred Perry
Supported by Atelier LLYR

See all posts from the collaboration here.