The Business Times is South East Asia’s leading source of corporate, financial, economic, and political news, analysis, and commentaries. In light of its recent digital and print revamp, SHENTONISTA hit the streets with models, sharply dressed by Ermenegildo Zegna, who then approached and engaged with executives and entrepreneurs on the street, and shared more about The Business Times. SHENTONISTA was involved in the planning, organization, production, styling, photography, and content creation of this campaign.

A SHENTONISTA Project and UNIFORM Production 
For The Business Times
Supported by Ermenegildo Zegna
Featuring Y.C., Yong, Samuel, Pat, Fiona, Samantha, Farah, No’man, Alexis, and Charmaine.
Hair by Rick Yang
Assisted by Raudha Raily.
See all posts from the collaboration here.