A growing Hong Kong menswear label that seeks to express the beauty of intelligent design, The Perfect Tangent is designed for men who appreciate functional details, without compromising elegance. Conceived in 2009, The Perfect Tangent’s concept is derived from the Fibonacci sequence, where clothes are crafted based on a golden ratio fit.

UNIFORM provided all-round brand consultation and conceived the campaign, lookbook, and website for Perfect Tangent.

For more information about Perfect Tangent, visit the site here.