“Think outside the box” they say, now lets advocate a radically different approach! In an interview, companies reveal that they value innovations but only innovations that are thought in the “proverbial box” instead of thinking out of the box. As quoted from Wall Street Journal “ ”Would-be-innovators are told to “think outside the box,” and “go wild making analogies to things not related to the product”. Therefore unconstructive ideas are everywhere but very full workable novel ideas.

Wall Street Journal shares five techniques in doing so, by taking a product, concept, situation, service or process and breaking it into components or attributes. Inventions does not account for talent, practice makes perfect if only approached properly.

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