UNIFORM was engaged by American Express Singapore for a branding and marketing campaign for the American Express Platinum Credit Card. We came up with an all-rounded campaign for the year; proposed content strategies, on-the-ground activations, and brand experiences; and revamped their copywriting on the website, welcome letters, sales tools, and more.

We also photographed some of the food & beverage merchants that American Express works with, showcasing their offerings through photos, a journal article and an eDM that would be mailed out to their cardmembers. UNIFORM conceptualised the visual direction for the shoots, liaised with merchants and managed production, and photographed and interviewed the merchants for journal articles and eDMs.