Launched on National Day 2018, the creation of Patches marks UNIFORM’s first foray into product design. Designed in collaboration with ACRE, and produced in Japan with the help of Supermama, Patches is our tribute to our forefathers who toiled for decades, all in service of something bigger than themselves, be it putting food on the table or providing a better future for their families.
The design of the socks draws on two sources: firstly, the design of flannel pyjamas, as a way of bringing a little of the comfort of home into our office wear on days when we’d rather be staying in bed. The second is the old handkerchiefs carried by our fathers and grandfathers to work, as a nod to their dedication and hard work.
The socks are available here on the Shentonista shop.
LIFESTYLE PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
PRODUCT PHOTOSHOOT
Styled and produced with the help of ACRE.
CONTENT & GIVEAWAY
To generate publicity for the release, and to thank Shentonista readers for their support, a contest and giveaway was organised through Shentonista’s Instagram. Drawing on the design inspiration for the socks, readers were invited to share their definitions of comfort, with the best entries receiving a pair of socks each. The winners were also shot and interviewed for Shentonista features wearing the socks.
To view all posts from the launch campaign as well as the giveaway, click here.